McPherson's Consumer Products is the market leader in non-electrical housewares products in Australasia, with operations in Australia, New Zealand and Asia.

McPherson's Consumer Products markets an extensive range of housewares, kitchen utensils, glassware, cutlery and hardware under the Wiltshire brand and other market-leading brands. It also markets leading ranges of beauty care and hair care products such as Manicare and Lady Jane. The Impulse Merchandising business produces integrated programmes of 'impulse' products for major retailers.

McPherson's Consumer Products' principal brands include Wiltshire, Grosvenor, Stanley Rogers, Strachan, Crown, Eterna, Ai-de-Chef, Manicare, Lady Jayne, Cameo, Home Living and Kids 'r' Cool, many of which are market leaders in their categories. Complementing these brands are a number of other brands which are distributed by McPherson's under agency arrangements, including Luigi Bormioli, Ocean Glassware, Chef'n, Ballarini, Woll, Typhoon and Sant' Andrea.

North America
Regent-Sheffield, McPherson's North American business, distributes kitchen knives and other housewares through leading houseware companies in North America.

Singapore
McPherson's Asian operation is focussed primarily on personal care products, operating throughout Asia with a combination of McPherson's brands and agency arrangements.

Hong Kong
McPherson's Hong Kong manages the contract manufacturing for the Group's products, which is generally outsourced to specialist manufacturers. It performs the quality assurance function and also works with marketing personnel on product design.