Everyday innovation

At McPherson’s, we are passionate about making good things better and making the most of technology and new ways of thinking. Here are some of the ways we ensure we're ahead of the game.

Internal design team

We boast an in-house design team with over 15 years' experience, and a strong belief in the adage "less is more", and the beauty of simplicity. The end-user is at the heart of all McPherson’s design, focusing on what’s important to them, from functionality to ergonomics, to enhancing the look of the home. Our design team and product managers scour international trade fairs, such as Canton and Ambiente, making sure we're abreast of the latest trends and innovative thinking from all over the globe.



Enduring partnership

McPherson’s have partnered with D3, an award-winning boutique product and packaging design agency for 15 years. This partnership has earned accolades, such as an Australian International Design Award in 2011 for the Wiltshire StaySharp Knife and its packaging. In the following year, Wiltshire's Epicurean range of chef knives won a Good Design award.

Supporting the future of design


McPherson’s are always on the lookout for inspiration and new ideas. We have worked as industry mentors with University of Technology Sydney's final year industrial design students for the past two years. This gives students a taste of the client relationship experience, from briefing to pitch and prototyping. We gain insights and concepts from the designers of tomorrow. It's a win-win.



Collaborating with inventors

McPherson’s also believes that the next big idea could come from anywhere, and we invite inventors to get in touch. A staff member from our warehousing team came up with the idea for the iconic Bar-B-Mate! We are also proud to distribute the Rice Cube (pictured right), designed by Ross Patten, an Aussie lawyer and inventor. McPherson’s are always open to hearing from inventors, so if you think you might have come up with the next big thing, we would love to hear from you.


  • Innovation Hub


    Innovation is at the heart of everything we do. It drives how we work, how we play and how we plan ahead. But what does innovation mean? It’s different from business improvement, which is the process of doing things better. And, while that’s important, it’s also a given.

    Innovation means doing things differently. It means not following the herd, but embarking on journeys of discovery. We have a dedicated Innovation Team at McPherson’s involved in research, data and trend analysis, product design and graphic design. The McPherson’s Innovation Hub is our showcase of our products, ideas and new initiatives and new trends in our markets. This is also the place to come to if you would like to collaborate with us and join us on our innovation journey.



    We are a very different company to the one that manufactured the five million rivets needed to build the Sydney Harbour Bridge.

    When we started in 1860 we realised that in order to survive, we needed to constantly innovate. These days our focus is on world class supply chain delivery - allowing us to service approximately 10,000 retail outlets. We also provide retail customers with a one-source opportunity for complete category management.

  • Always Innovating



    McPherson's has a rich history of innovation, exemplified by iconic innovations such as the Wiltshire StaySharp Knife and the Wiltshire Bar-B-Mate.

    More recently, McPherson's have brought to market new and exciting products, such as the RiceCube, developed by local talent.  We've also introduced some of our own icons in the making, such as Wiltshire's Bake-A-Number cake tin – with it, you can create cakes in the shape of any number or letter!  

    We're not ones to rest on our laurels, and McPherson's is always on the lookout for the next big thing...

    Have you got the next big idea in housewares, personal care, or pet care? Let's talk.