Mr. Laurence McAllister has spent a considerable tenure working for the largest brand in the world, at Coca-Cola for 23 years and operating across more than 80 countries, and hence brings strong consumer marketing and dynamic commercial experience to help support and drive the McPherson’s brands to the next stage of development and brand strength. This, coupled with managing New Product Development, M&A, Innovation and the R&D lab across Europe, Eurasia & Middle East, will provide insight-based considerations to build on the ongoing product development pipeline, processes and team capabilities to evolve the portfolio. Mr. McAllister was also the President of Nordics and the Chief Commercial & Marketing Officer for Japan, for the Coca-Cola Company
More recently at Sanofi, Mr. McAllister had the fortunate experience of leading a significant turnaround as one of his business units - the Consumer Health Care business had been seriously struggling. Through making tough choices and refocusing the business to ensure that the brands were in great shape domestically. This prioritisation acted as a catalyst to create a rare dynamic, “a virtuous cycle”. The stronger the brands were in Australia and New Zealand Pharmacy channel, the more attractive they became to the export environment, especially China. This resulted in a significant take-off, which in turn allowed Sanofi to re-invest back into the Australian brands and marketplace. An example that is highly relevant for the outlook of the McPherson’s business and brands.