Marketing and Sales

In Australia, we tailor our field sales to suit individual cutomer and channel needs, with purpose-built field sales teams satisfying the majority of major national retail chains, independent supermarkets and more than 3000 pharmacies. A similar selling and merchandising structure is adopted for the New Zealand market.

Achieving specialist recognition for the categories we operate in requires a significant marketing focus from McPherson’s.

A team of marketing specialists located in McPherson’s Sydney head office leads the way in strategy and new product development for Australia and overseas.

Localised marketing staff in each country is our key to ensuring that brand values and strategies are consistently achieved, while also having the ability to meet the specific local needs of both the consumer and customer.

McPherson’s Consumer Products has experienced sales teams across the region working with key retailers. Separate high-calibre teams service each channel, tailoring product and merchandising arrangements.

This team strategy, coupled with the strategy of optimising space efficiency and profitability through space planning technology and McPherson’s extensive knowledge and experience of managing non-food categories, allows us to meet individual retailers’ requests effectively and efficiently.

Excellence in visual presentation, new product distribution, technical product advice and recommendation and in store activation are our specialties, with industry achievement awards commonplace in both Australia and New Zealand.

McPherson’s marketing strategies are focused, well-resourced and effective.

  • Innovation Hub

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    Innovation is at the heart of everything we do. It drives how we work, how we play and how we plan ahead. But what does innovation mean? It’s different from business improvement, which is the process of doing things better. And, while that’s important, it’s also a given.

    Innovation means doing things differently. It means not following the herd, but embarking on journeys of discovery. We have a dedicated Innovation Team at McPherson’s involved in research, data and trend analysis, product design and graphic design. The McPherson’s Innovation Hub is our showcase of our products, ideas and new initiatives and new trends in our markets. This is also the place to come to if you would like to collaborate with us and join us on our innovation journey.

  • PIONEERING EXCELLENCE

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    We are a very different company to the one that manufactured the five million rivets needed to build the Sydney Harbour Bridge.

    When we started in 1860 we realised that in order to survive, we needed to constantly innovate. These days our focus is on world class supply chain delivery - allowing us to service approximately 10,000 retail outlets. We also provide retail customers with a one-source opportunity for complete category management.

  • Always Innovating

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  • COLLABORATE WITH US

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    McPherson's has a rich history of innovation, exemplified by iconic innovations such as the Wiltshire StaySharp Knife and the Wiltshire Bar-B-Mate.

    More recently, McPherson's have brought to market new and exciting products, such as the RiceCube, developed by local talent.  We've also introduced some of our own icons in the making, such as Wiltshire's Bake-A-Number cake tin – with it, you can create cakes in the shape of any number or letter!  

    We're not ones to rest on our laurels, and McPherson's is always on the lookout for the next big thing...

    Have you got the next big idea in housewares, personal care, or pet care? Let's talk.