Swisspers

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The benchmark for pure softness.

For over a decade Swisspers, and its distinctive purple branded products, have been recognised as the benchmark for 'pure softness' in cotton products. In fact, the Swisspers brand is now synonymous with gentle, practical, innovative and high quality products across the skin and personal care categories. Swisspers cotton products are trusted by families, and loved by women, especially mums, throughout Australia.

The Swisspers cotton range is ideal for times when 'pure softness' is what's needed. They're soft on baby's sensitive skin, gentle on a grazed knee, and an essential, effective part of any makeup regimen.

As Swisspers grew into a market leading brand, the range developed to include pre-moistened pads and facial wipes that have also become everyday beauty essentials for many women. 

With the growing popularity of the Swisspers brand, a new skincare range, Swisspers Naturals, was launched in 2012. Swisspers Naturals is made up of seven products based on the refreshing and purifying properties of Aloe Vera.

Swisspers is an iconic Australian brand with a proven history of developing products that become everyday beauty essentials or practical, family basics.

  • Innovation Hub

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    Innovation is at the heart of everything we do. It drives how we work, how we play and how we plan ahead. But what does innovation mean? It’s different from business improvement, which is the process of doing things better. And, while that’s important, it’s also a given.

    Innovation means doing things differently. It means not following the herd, but embarking on journeys of discovery. We have a dedicated Innovation Team at McPherson’s involved in research, data and trend analysis, product design and graphic design. The McPherson’s Innovation Hub is our showcase of our products, ideas and new initiatives and new trends in our markets. This is also the place to come to if you would like to collaborate with us and join us on our innovation journey.

  • PIONEERING EXCELLENCE

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    We are a very different company to the one that manufactured the five million rivets needed to build the Sydney Harbour Bridge.

    When we started in 1860 we realised that in order to survive, we needed to constantly innovate. These days our focus is on world class supply chain delivery - allowing us to service approximately 10,000 retail outlets. We also provide retail customers with a one-source opportunity for complete category management.