Eylure, the lash specialists.

The Eylure brand was founded in the late 1940s by make-up artists David and Eric Aylott, two brothers who developed this innovative product range for their work in film. The most famous example of their work was creating Elizabeth Taylor’s legendary look as Cleopatra. The Eylure false lash range has always been about the enhancement and beautification of the eyes.

Eylure lashes are high quality, handmade and reusable, and are safe for contact lens wearers. With over 40 styles to choose from, there is a set of lashes for every eye.

The Eylure range is available in Priceline, Woolworths, Coles, Big W and independent pharmacies.


  • Innovation Hub


    Innovation is at the heart of everything we do. It drives how we work, how we play and how we plan ahead. But what does innovation mean? It’s different from business improvement, which is the process of doing things better. And, while that’s important, it’s also a given.

    Innovation means doing things differently. It means not following the herd, but embarking on journeys of discovery. We have a dedicated Innovation Team at McPherson’s involved in research, data and trend analysis, product design and graphic design. The McPherson’s Innovation Hub is our showcase of our products, ideas and new initiatives and new trends in our markets. This is also the place to come to if you would like to collaborate with us and join us on our innovation journey.



    We are a very different company to the one that manufactured the five million rivets needed to build the Sydney Harbour Bridge.

    When we started in 1860 we realised that in order to survive, we needed to constantly innovate. These days our focus is on world class supply chain delivery - allowing us to service approximately 10,000 retail outlets. We also provide retail customers with a one-source opportunity for complete category management.