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McPHERSON’S LIMITED

 ANNUAL REPORT 2015

During the year McPherson’s added to its 
stable of market leading Health & Beauty 
brands with the acquisition of natural 
skincare brand A’kin and natural hair care 
brand Al’chemy. McPherson’s also 
established new agency arrangements 
with natural skincare brands Trilogy and 
Goodness, as well as with Proctor and 
Gamble in relation to its fine fragrance 
brands – Gucci, Dolce & Gabbana and 
Hugo Boss. These are exciting additions 
to the McPherson’s range. 

The acquisition of the A’kin and 
Al’chemy brands are strategically 
important to McPherson’s as they give 
McPherson’s a presence within the fast 
growing natural category. This is then 
further complemented with the Trilogy 
agency. All three brands have a strong 
consumer following, having won 
multiple awards and received 
strong consumer reviews.  Facial 
oils, in particular have been a huge 
consumer trend  
in “naturals”, which 
both A’kin and 
Trilogy have  
been able to 
capitalise on.  

Health & Beauty has established itself as the “number one 
beauty destination”, Home Appliances has expanded into new 
markets and categories and Household Consumables launched 
a truly integrated social media platform. Meanwhile, Housewares 
has embarked on a new and interesting journey.

CATEGORY OVERVIEW

Since acquiring the A’kin and Al’chemy 
brands McPherson’s has expanded the 
distribution of these brands, providing 
more consumers with the opportunity 
to experience the power of purity for 
healthy, beautiful hair and skin. 
McPherson’s also expanded its in-house 
expertise in both skincare and hair care 
with a highly experienced Innovation 
Manager and an on-site laboratory.

Dr. LeWinn’s continues to launch 
first-to-market innovations to drive 
category and brand growth.  Dr. 
LeWinn’s Eternal Youth has been an 
important new sub-brand for the Dr. 
LeWinn’s brand which has enabled us to 
modernise the brand and attract 

younger users.  

Based on the huge success of 

the Eternal Youth Day and 

Night Cream, which is 

now the number one 
selling  
Dr. LeWinn’s SKU in 

Priceline, we 

extended the range 
to also include an 
Eternal Youth 

Serum, Eternal Youth 

HEALTH & BEAUTY