McPHERSON’S LIMITED

 ANNUAL REPORT 2015  

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17

Eye Cream and Eternal 
Youth Blur Cream.  All 
products feature the 
breakthrough 
ingredient Juvefoxo™, 
a scientifically created 
hexapeptide that 
mimics the immortal 
jellyfish that regulates 
DNA-damage 
response. Juvefoxo 
helps rejuvenate skin 
cell performance by 
10 years. The launch 
was first to market 
with the unique and 
innovative applicator of 
the Eternal Youth Eye Cream 
which stimulates blood 
microcirculation and has a self 
closing function that prolongs 
product shelf life. These new product 
releases continue to show McPherson’s 
strength in releasing innovative new 
products to market.

Lady Jayne continues to lead the hair 
accessory category across all key 
Pharmacy accounts. During the year 
Lady Jayne continued to innovate and 
attract younger users with its new 
“Style collections” including sports luxe, 
minimalistic leather and the luxe 
collection.  These beautiful ranges add 
modernity and differentiation to a 
leading heritage brand.

We are also working on a packaging 
refresh for the Lady Jayne range which 
will keep the brand on trend and in line 
with consumer needs. This is expected 
to be launched in the current year.

Manicare, another one of our market-
leading brands, continues to perform 
strongly and deliver innovative new 
products loved by consumers.  An 
example of this was our new 
Ergonomic Buffer which gives 
consumers one product to 
deliver four benefits, and has 
proven to be a popular 
choice amongst 

consumers achieving 4 out of 
5 stars amongst Beauty 

Heaven users. 

The Manicare Nail Polish 

Remover Pads continue to 

be a hit delivering an 

effective nail polish 

remover which is 

acetone free, and 

beautifully fragranced 
with coconut, floral or 

vanilla.  In 2015, 

Manicare Nail Polish 

Remover Pads won a 

Priceline Pinky Award.

On the back of our 

successful Public Relations 
event last year, the Health & 

Beauty team recently held its 

second annual event. This year we 

presented a Beauty Boutique at Sun 
Studio’s in Alexandria where attendees 
were invited to ‘shop’ our newest, 
exciting innovations. 

This event reiterates McPherson’s 
position as a key player in the beauty 
industry. It reminds editors, key opinion 
leaders and bloggers of our iconic 
brands and generates excitement for 
our latest new product launches 
ensuring they are top of mind. 

By engaging the guests in a strikingly 
beautiful, fun and captivating experience, 
the event prompts immediate cut 
through on Instagram and other social 
media platforms. With attendees, that 
boast a huge online following of over 
100,000 posting about the event, the 
extended reach was significant.