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McPHERSON’S LIMITED

 ANNUAL REPORT 2015

Home Appliances is starting to benefit 
from operational initiatives, recent 
acquisitions, the launch of new 
products and the stronger level of 
building approvals. Home Appliances 
continues to deliver quality products 
to its customers throughout the 
electrical retail, hardware and 
commercial channels.

During FY2015, Home Appliances 
established itself as a significant 
supplier in the laundry category. A top 
load washer range was developed for 
major retailers Appliances Online, 
Masters and Harvey Norman. A 
further laundry range including 
washers and dryers is targeted for late 
2015. After the success of the Laundry 
Care Range in Harvey Norman, the 
Euromaid top load washing Machines 
were launched in May 2015. 

The Black Pearl Built-In Appliance 
range was a major innovation for the 
Euromaid brand in late 2014 
exclusively into Harvey Norman, 
Domayne and Joyce Mayne Stores. 
The Black Pearl range features a black 
glass design to meet market trends 
and offers a comprehensive range of 
products across the cooking range of 
ovens, cooktops, dishwashers and 
microwaves. The launch was 
supported by national catalogue 
advertising and editorial in media 
outlets.

An article on Beauty Directory 
described the event as: “Bringing home 
just why they’re the ‘number one 
beauty destination’. McPherson’s 
invited media to its Beauty Boutique to 
shop the latest from its line-up of iconic 
brands including Manicare, Glam by 
Manicare, Lady Jayne, Dr. LeWinn’s, 
Trilogy, Goodness, A’kin, Al’chemy, 
Revitanail, 7th Heaven, Elegant Touch, 
Eylure, Footcare, and Swisspers”.

During the year, McPherson’s was 
recognised by winning several 
industry awards, including the 
Beauty Supplier of the Year in 
Priceline. 

Glam by Manicare’s market 
leadership continued with new 
products, packaging and a digital 
campaign within the artificial lash 
segment.  Whilst the new look 
packaging helped consumers 
select the right product, the new 
digital campaign featuring key beauty 
influencers attracted new and lapsed 
users into the category during party 
season to propel the brand to its 
highest ever market share results.

CATEGORY OVERVIEW 

(CONTINUED)

HOME 

APPLIANCES

HEALTH & BEAUTY (CONTINUED)

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Revitanail’s Nail Strengthener continues 
to lead the nail treatments category 
with the number one selling SKU. For 
the sixth year running this superior 
treatment has won the Instyle Best 
Beauty Buys Award making it a 
favourite amongst consumers with its 
multiple award winning formula.  

Within a year, McPherson’s 

has been recognised as a 

key player in fragrance 
with our distribution of 

leading brands, Gucci, 

Dolce & Gabbana and Hugo 

Boss.  Through regaining 
premium shelf space in-store, 
high impact new product 

launches and our targeted 
beauty advisor program, 
McPherson’s has driven 
significant growth across all 

three brands, delivered 

exceptional blockbuster 

launches and recently won a global 
Proctor & Gamble award for best 
innovation program.