McPHERSON’S LIMITED

 ANNUAL REPORT 2015  

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This was augmented by the Euromaid 
‘White Pearl’ Built-In Appliance range 
– popular models from the Black Pearl 
range in white glass as well as a range 
of cooktops, Gas on Ceramic 
Cooktops – a popular new look 
combining easy clean ceramic with 
high performing gas cooktops with 
wok, a Ceramic Knob Control cooktop 
and a two burner ceramic, all with 
matching Black Pearl knobs. 

A decision was made to consolidate 
the Home Appliance dishwasher 
range. Some of the unique selling 
features of the new range include 
brushless motors, extra cutlery tray 
and an active fan drying system. The 
black and white glass dishwashers in 
this range have been well received.  

Home Appliances also has the 
exclusive rights to market Lofra in 
Australia. A well-established Italian 
Company, Lofra produces high 
performance upright cookers. The 
range includes 70cm and 90cm 
Premium Italian upright cookers in all 
Gas, Dual Fuel and Colonial models. 

In May 2015, Home Appliances 
ventured into a new retail market with 
the introduction of a range of 
products into JB Hi-Fi nationally. Each 
store has a branded bay featuring the 
products and point-of-sale material 
highlighting core features, a branding 
story and extra products not ranged 
on the floor.

The  Studio Solari range has been 
extended and consolidated with 
further expansion plans into kitchen 
companies nationally. To support this a 
major advertising campaign is planned 
through industry magazine Kitchen & 
Bathrooms Quarterly. 

Other launches in the cooking 
category were:

• Arc Oven & Cooktop in A Box. 

Pack offers in a coloured box for 
Retail, Commercial and Kitchen; 

• Re-launch of a popular Euromaid 

Benchtop Cooker with a new 
aesthetic and new coloured 
packaging; 

• Euromaid 90cm EGE9TS and 

GE9SS Dual Fuel upright cookers; 

• Baumatic 540mm Upright Range. 

Following the success of the 
Euromaid 540mm range in Harvey 
Norman an exclusive 540mm 
freestanding range was launched 
for Masters; and 

• CALIBER 900mm and 540mm 

upright cookers - first release to 
Bunnings hardware channels.