McPHERSON’S LIMITED

 ANNUAL REPORT 2015  



  

21

Kylie said: “Anyone who knows me 
understands my love of good design 
and practicality. Enter Füri. Sharp, 
perfectly balanced and with an 
innovative handle that makes knife 
work so much easier, I now only use 
Füri in the kitchen.”

The re-launch has been successful with 
the brand achieving broader 
distribution in all major department 
stores and speciality Independent 
stores as well as improved levels of 
brand awareness amongst 
consumers. 

The Stanley Rogers Quartz Stone 
Advanced range is new to 
Cookware and follows the hot trend 
of stone finish and healthy cooking. 
Each pan features an innovative 
and hard-wearing, triple-stone 
non-stick finish, providing 
a superior non-stick 
surface that is PFOA 
free. Made from a 
heavy duty, forged 
construction with 
a soft-touch 
ergonomic handle, 
it’s suitable for all 
cook tops 
including induction. 
The range includes an 
assortment of 
cookware products and 
comes with a 10-year 
guarantee.

Stanley Rogers has launched a stylish 
range of high fashion cutlery that 
features a designer element on the 
handle surface with a soft black finish. 

The range includes designs 
from florals, geometrics and 
trendy animal prints as 
pictured. Each piece is 
dishwasher safe and designed 
to last in your drawers as long 
as normal polished stainless 
steel cutlery. The new 
packaging also features the 
design repeated on the box for 
a stunning look.

Wiltshire’s social media fan 

base continues to go from 

strength to strength. Now sporting a 
Facebook community of over 20,000, 
Wiltshire is leading the way for 

Australian housewares brands on 

social media with an assortment of 

engaging posts including recipes, 

brand history and product 

information. With the surge in 

consumers loving to cook 

and share, Facebook and 

Instagram have been 

the perfect platform 

for Wiltshire to 

communicate. 

Wiltshire loves being 

a brand which is 

passed down through 

the family and 

generations.  Wiltshire 

proudly partnered with 

Anneka Manning (Wiltshire 

Brand Ambassador and BakeClub 

founder) in Good Food Week Kids in 
the Kitchen long table lunch which 
helped share the knowledge and fun of 
kitchen preparation and baking with 
the next generation of cooks!

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