We make real products for real people.

Born on the Australian sand, SugarBaby is an Australian made and owned beauty brand delivering beauty devotees radical, effective and functional skincare, treatments and tanning solutions since 1998.

As we’ve grown up our brand has too and 2020 has seen SugarBaby undergo a strategic rebrand and market repositioning to elevate the brand and target a fresh demographic of socially progressive beauty consumers, who seek products that do good as well as feel good.

SugarBaby’s new strong key messaging of Clean + Kind + Vegan, commits the brand to remain at the forefront of eco-conscious beauty products. With a promise to develop sustainable packaging and innovative product formulations that are kind to the skin and mindful of the planet.

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