Multix Greener Encourages Parents to Go Green this School Year

Keep them healthy in the schoolyard with homemade snacks, while making the better choice for the planet! School is back and this year Multix Greener is encouraging parents to go green with the recent campaign “Go Green This School Year”. 

Multix Greener Snack and Sandwich Bags are made from 50% plant-based materials and are fully recyclable via the Red Cycle program, while keeping food safe and fresh. So, you can have your snacks and eat them too, knowing the wrapper won’t be around forever, it’s a win-win!

We spoke to Kamila Staines, Senior Brand Manager – Multix & Maseur, to get some insights behind the campaign. She explained “The Multix Greener Back to School campaign aimed to help parents make the right choice, both for their family and the planet, when shopping for sandwich bags or food wraps. Multix Greener products not only keep food safe and fresh but can also earn the nod of approval from children, who learn about sustainability from an early age and often influence the family shopping behaviour.”

The campaign aimed to drive awareness during the Back-to-School months and gained a staggering social reach of over 1.1M!

Published 24th February 2022