McPherson’s, established in 1860, is a leading supplier of health, beauty, household, personal care and home appliance products in Australasia, with operations in Australia, New Zealand and Asia. The Health, Wellness & Beauty division markets and distributes beauty care, hair care, skin care and fragrance product ranges, kitchen essentials such as baking paper, cling wrap and aluminium foil, and personal care items such as facial wipes, cotton pads and foot comfort products. The Home Appliances division markets and distributes large appliances such as ovens, cooktops, washing machines and dishwashers.
In addition, by managing and representing major international brands together with retailers’ private labels, we are able to provide retail customers with a one-source opportunity for complete category management from product innovation and range development to a menu of how the ranges are delivered and managed in-store.
McPherson’s manages some significant brands for overseas agency partners such as Gucci and Hugo Boss prestige fragrances and Trilogy skincare; however, the majority of revenue is derived from the company’s diversified portfolio of owned market-leading brands, including Manicare, Lady Jayne, Dr. LeWinn’s, A'kin, Swisspers, Moosehead, Maseur, Multix, Euromaid and Baumatic.
McPherson’s has a large customer base, servicing approximately 10,000 retail outlets, most of the region’s leading retailers, including supermarkets, discount department stores, department stores, pharmacies and independent housewares stores.
McPherson’s is proud to adhere to the Australian Packaging Covenant, a sustainable packaging initiative which aims to change the culture of business to design more sustainable packaging, increase recycling rates and reduce packaging litter.